Mohammad Najjarzadeh; Seyed Abbas Ebrahimi; Rezvan Golestaneh
Abstract
With the dramatic changes in communications in the current century, tourism has witnessed a great deal of transformation. On the other hand, today's busy world has provided little opportunity for pleasure and entertainment, and consumers services are eager to get the travel information they need as quickly ...
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With the dramatic changes in communications in the current century, tourism has witnessed a great deal of transformation. On the other hand, today's busy world has provided little opportunity for pleasure and entertainment, and consumers services are eager to get the travel information they need as quickly and easily as possible. The purpose of this study is to investigate the effect of tourism brand in social media in order to develop the travel motivation to Tehran, considering the mediator role of attitude toward the destination. A questionnaire consisting of 35 items and 313 samples was collected. Factor analysis and structural equation modeling were used for data analysis. The results indicated that tourism brand (t valu: 11.38) and attitude toward destination (t valu: 3.96) have positive and significant effect on travel motivation. Also, in the impact of the tourism brand on travel motivating, the attitude toward destination plays as a mediator.
Abstract
The purpose of this paper is to test the structural relationship of perceived value and tourist satisfaction with environmentally responsible behavior through the mediating role of tourist activity involvement in Alandan Lake located at Chahardangeh rural district in Sari, Iran.Regarding the goal, the ...
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The purpose of this paper is to test the structural relationship of perceived value and tourist satisfaction with environmentally responsible behavior through the mediating role of tourist activity involvement in Alandan Lake located at Chahardangeh rural district in Sari, Iran.Regarding the goal, the current research is practical, and regarding the method of data collection, it is considered descriptive - correlation. The statistical population for the study consists of tourists who visited Alandan Lake. Participants were 200 Alandan tourists (113 male and 87 female) selected using convenience sampling method. All of the participants completed scales of perceived value, tourist satisfaction, environmentally responsible behavior and tourist activity involvement. Data were analyzed by the path analysis using LISREL software.The results showed that perceived value had a structural effect on environmentally responsible behavior. Perceived value by mediating tourist activity involvement had an indirect effect on environmentally responsible behavior. Moreover, tourist satisfaction had a direct effect on environmentally responsible behavior and also tourist satisfaction by mediating tourist activity involvement had an indirect effect on environmentally responsible behavior.Perceived value and tourist satisfaction can directly and by mediating tourist activity involvement influence environmentally responsible behavior.
Mohammad Najjarzadeh
Abstract
Agritourism has become increasingly important in recent years and differentcountries have put a lot of efforts to promote it. Experts believe that agritourismcan play an important and constructive role in sustainable agricultural andrural development as a new strategy. Accordingly, the present study ...
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Agritourism has become increasingly important in recent years and differentcountries have put a lot of efforts to promote it. Experts believe that agritourismcan play an important and constructive role in sustainable agricultural andrural development as a new strategy. Accordingly, the present study analyzes thechallenges and issues facing agritourism development in the rural areas ofShahrud city using a qualitative research design and purposive sampling. Datawere collected via holding interviews and meetings with three groups ofstakeholders (farmers, tourists and managers) based on the modified NominalGroup Technique (NGT) in the summer of 2015. The central question raised atthe meeting was: What are the challenges and issues of agritourism developmentin the rural areas of Shahrud city? According to the results, the stakeholderscategorized the challenges and issues facing agritourism development inShahrud into six groups: distance from major population resources,comprehensive national and regional policies, awareness and training,marketing, customs, and laws
